How to Make Eye-Catching Social Media Videos Easily!
In 2019, video will make up for 80% of the INTERNET! In this blog I’m going to show you how to create sharp, eye-catching social media videos that look awesome even if you’re camera shy and don’t want to get in front of the camera. Also works awesomely for turning blogs into videos. Let’s go!
1. Think of a video idea.
Before you get started, what will the video be about? Think about what your customers want, and give it to them. To make it easier, what is the most common question that customers ask you? Let’s choose that, and answer it in this video. To make it even easier, if you have a pre-existing blog, presentation or any other piece of content you’ve used in the past, use that.
What is the most common question that customers ask you? Answer it in this video.
2. Create an Animoto account.
Animoto is like Canva for video. Their video maker turns your photos and video clips into professional videos in minutes. Fast and simple - they make video creation easy which is what we want! Unlike a lot of the technology recommendations I make this one isn’t free, but it’s affordable and absolutely worth it (plus you can often find promo codes around the internet for annual plans). Compared to other video editing websites, I find Animoto the best.
3. Choose a style.
Animoto offers some pre-built templates along with 9 different video styles (the style being the way the text looks / moves / transitions etc). Pick your favourite style (I like ‘Clean Cut’, ‘Bulletin’ and ‘Concrete’), select your brand colour, font and you’re good to go.
4. Upload images and video.
All you need to do now is drag in images and video you want to use. If you don’t have any yet, never fear my friend because I have two epic websites for you….
Unsplash is the best fricken website ever for royalty-free videos, that are also free to download. Submitted from amazing photographers all around the world so they don’t look super tacky or ‘stocky’. Type in some relevant keywords to find awesome photos, and upload them to Animoto. You can definitely make a video with just images, like this one.
I found this website the day before I wrote this blog, and it’s great! It’s a site full of royalty-free videos you can download and use in your content. Not as visually mind-blowing as Unsplash but a library full of great videos. I put together this quick video in 35 minutes using Pexels + Animoto.
After writing this blog article I was making a new video but couldn’t find the right footage… which led me down a Google rabbit hole and I found this epic website for video footage, Videvo! Check out this website for great content. You’re welcome!
Unsplash is the bomb. Look at this fricken image.
5. Customise each frame.
Now that you’ve uploaded the background images / video it’s time to edit the words, text size, colour, positioning and slide timing. To do this just click ‘edit’ and tweak it as much as you need until the video looks how you want. For images you select the duration (e.g. 5 seconds) and for video you ‘Trim’ it to the section you want.
The cool thing about trimming is you can upload one video, but keep trimming different pieces of it for specific frames so you don’t always need to have a new video for each frame. This works great if you’re a real estate agent and have a property listing video with lots of different scenes. If this is confusing don’t worry, it will make perfect sense when you’re inside Animoto!
I should also note that you can add a narrated voiceover which I don’t personally use, but could be handy if you need this sort of thing.
6. Add music.
Now you need a music track. Animoto has lots of music for you to choose from and most of these are suitable. Although after being a professional DJ for 7 years I’m a bit fussy here! What I do is go on YouTube and type in ‘royalty free vlog music’ or ‘hip hop non copyrighted music’ which results in a plethora of amazing tracks.
Often the download link is in the video description which makes it easy, but if it isn’t you can use a YouTube downloader (just Google it) to get the file. Some artists require you to credit them in your content and some don’t. If they do, just give them a shout out when you post your video!
7. Produce & download.
Once your video is looking good inside of Animoto click ‘Preview’ to watch it from start to finish and see how it looks. Once you’re happy, click ‘Produce’ and it will generate download links for you. You’ve now got yourself a pretty awesome video for social media!
Now you’ve got yourself a great video for social media!
That wasn’t too hard was it?
8. Share that!
Time to share! Write an engaging caption and share your video with your fans (or schedule it with a tool like Buffer). If you want a post checklist and to see our 5-step social media success formula check out this blog which has more about sharing, scheduling, promoting and more.
There you have it! You can repeat this process as many times as you like - in fact spending an hour on 1 video a week would be a great strategy. If you want a free, super-practical seven day email series with everything you need to seriously upgrade your social media game, join our 7 day challenge below!