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One of the keys to a successful advertising campaign is breaking it down into steps. It's not just a matter of 'running an ad', it's a series of mini-events that lead to a conversion. Here's an example with a social media ad campaign. The goal of
The thing with advertising is you never know what will work. That's why it's so important to be constantly testing! Split testing (also known as A/B testing) is when you have different variations of an ad to determine which performs better. Somethi
Leads leads leads... we all want leads! But leads get wasted if you don't have an efficient way to convert them into customers. Investing in paid marketing without having an airtight sales process can lead to a huge waste of money (it's like pouring
If you want to show up on the first page of Google when a customer is searching for something, you need to invest in SEO (Search Engine Optimisation). SEO is incredibly powerful because if you do it right, you can have consistent traffic and leads c
Which one is a better investment... organic SEO (search engine optimisation) or paid Google ads? Well, it depends! They also go great together if you want to do both. But to help you understand the differences, here's a quick explanation... SEO is
If you have an epic offer, your marketing becomes a LOT easier. You get higher conversion rates, cheaper clicks, lower cost per acquisition, better customer engagement... everything! You can put the same amount of effort into two advertising campa
In marketing, one of the BIGGEST mistakes is talking too much about yourself, instead of how you can help your customer. If you do this you won't just have a less-engaging brand, you'll look the same as everyone else (who are all talking about thems
The first step in marketing is identifying your target customer. It sounds obvious, but VERY few businesses do this properly! Creating a customer avatar is more than writing down their age, gender and location... If you want your marketing to succe
A lot of people don't shoot videos because they want it to look 'perfect'. They think they need an expensive camera and a professional script. But what if we told you that unprofessional content actually works BETTER on social media? (In most cases)
We all love getting a nice review and it's tempting to share it right away. Testimonials are good, but stories are much better! Rather than SAYING you're great, SHOW people you are great. Think of it like a mini case study. Here’s a framewor
Marketing doesn't need to be complicated. Yes, changes happen all the time and there's always new tools and trends, but if you nail the basics, you WILL be successful. There are 6 core things you need to do in order to have a wildly successful campa
Does your business offer a guarantee? If not, you should consider it! Here's why... Providing a guarantee to customers removes their perceived risk and increases the likelihood of them purchasing (as well as keeping you accountable). Now if the ide