Digital Strategy
The Situation
Whilst the team had been planning RRT for a while, it was brand new to the public eye with no existing brand or profile. After an incredible career as a Wallabies legend, David Pocock was announcing his retirement, and needed to create something quickly that communicated their vision and could be promoted off the back of the announcement.
What They Do
The Rangelands Restoration Trust restores ecosystems and partners with people who depend on them to improve their livelihoods. Their goal is to contribute to strong, healthy communities by building resilient ecosystems, creating sustainable economic opportunities and re-establishing wildlife migration corridors.
The Challenge
They needed to socialise the concept and seek funding. The challenge was it’s quite a complex concept, and they needed to communicate it in a clear and concise way. Since they were so immersed in the project, things that make sense to them likely wouldn’t make sense to the general public or investors.
The Messaging
The team had a lot of info, and we had to package it in a way that was easy to understand. We brain dumped all of our ideas and organised it into a clear and concise message. We also designed it to ‘flow’, so the social media gives a sneak peek, the website goes into a bit more detail, then their presentations give a detailed breakdown.
The Brand
Finally, the organisation needed a really cool brand that was vibrant, modern and relevant (down to the earthy colours of South Africa, and avoiding colours like green which are unpopular in the area). It also needed to showcase both the harsh problems they are tackling, but also the exciting opportunities they are creating.
What We Did
We designed and developed a Squarespace website, using powerful imagery and concise messaging to communicate their vision. Since they needed to organise resources on the ground first, version 1.0 of the site was just a sneak peak. It was designed to remain flexible so they could add to it over time as it evolves.
The Result
A beautiful mobile-optimised website website that shares their story 24/7 so they don’t have to. In fact, after David announced his retirement, an investor Google’d it and made a significant donation after seeing the website and buying into the vision! On top of that, they had 2000+ visitors in just 3 weeks.
"One of the biggest benefits of Mastered Marketing is they can pull our big ideas and make them understandable, so we can communicate our vision."
DAVID POCOCK
Investor Pitch deck
(Snapshot below)
What We Did
They had a rough presentation prepared, but it needed to look more professional in order to impress investors and increase legitimacy. We took all their content and had it professionally designed and laid out, into a sharp, impressive and very visually pleasing presentation for investors.
The Result
The RRT team was able to use this presentation to communicate their vision in a very impressive way, showcase what they’re working on, and in a matter of weeks, they secured their 12-month funding goal! It was also designed in Canva so they could make their own updates as the presentation evolves.
What We Did
We set up a Facebook page and Instagram profile to complete their online presence, and created a series of posts to tell their story. We were able to get all of their marketing setup in time for David’s announcements and roll out their new plans.
The Result
180+ organic followers in the first month and 9 pieces of content to get them up and running. The team is currently waiting confirmation of a project, and then we will help grow their social media with more content and sponsored posts.
Ready to Grow?
Get in touch with our team and let’s chat.
