The Client
Naked Loans is a family-owned business that helps people get approved for car loans, with access to over 30+ lenders to make sure they get the best rate. They also help people who’ve been rejected by the bank and even also give people with bad credit a second chance to access financial support.
The Challenge
When they came to us they were working with an existing advertising agency who was charging them a lot of money, but not providing the level of service you’d expect. The agency would take days to get back to them, and the responses weren’t very helpful.
When they first launched their cost per lead started around $80, but over time increased to $200. It seemed the campaign was set up well at the start and wasn’t touched since then! The agency told them this was normal and didn’t make changes, yet still invoiced them a huge amount.
This is the type of thing we can’t stand — but thankfully, Naked Loans reached out to us. Our first goal was to get their cost per lead under control and increase profitability. Once that was done we would re-design their website which needed some love.
01
Create New Ads
We created a brand new campaign with fresh ads. We made the ad copy much more personal, vs a generic ad from a finance company. We also created multiple versions to see which angle worked best, rather than creating one single ad and hoping it works.
02
Review the customer journey
Successful advertising is more than just writing fancy text. You have to look beyond the ads. What's the customer journey? What pieces of the funnel need attention? We improved the landing page design and sales copy, then reduced the number of form fields.
03
Launch & Monitor
We also realised the conversions weren’t working correctly, so we set them all up from scratch and launched a brand new campaign with new, accurate data. We let it run for a few days and kept a close eye on it, using a scientific and logic-driven approach.
04
plug the holes
In the first week, our cost per lead plummeted to $30. This looked great, but they were getting low-quality leads for personal loans. We made new ads, and updated the landing page to be more car-specific.
05
celebrate & Maintain
After our changes, our cost per lead rose slightly but every lead was high-quality and pre-qualified for a car loan. We were able to maintain these results with a steady flow of loan applications at $40 per lead!
06
Design a new website
Now that the most important issue was resolved, we redesigned their website to be more modern, mobile-optimised and improve their organic search rankings.I It’s also much easier for the client to update.
The Results
There’s nothing we enjoy more than seeing a client’s campaign succeed, especially when they’ve been burned in the past. Naked Loans now has much more profitable advertising, and a reliable team of experts to help them every step of the way, so they aren’t left hanging! We still work with them and look forward to increasing their marketing channels and kicking more goals along the way.
10
Leads Per day
81%
lower cost per lead
187%
Return On Ad Spend
6300+
Monthly Web Traffic
With the right strategy and execution, we reduced their cost per lead by 81%, and consistently deliver a return on ad spend as high as 187%.
“Finally a marketing agency that actually does what they say they’ll do.”
We’ve been blown away by what Mastered Marketing has done for us. After being burned in the past by other agencies who promise the world and fail to deliver, these guys are the complete opposite. They are humble, genuinely care about the outcome and have produced incredible results.
Whenever we had a question they were onto it immediately. The customer support has been amazing, they really go out of their way to help and they proactively make their own suggestions (rather than just waiting for us to email them).
They’ve helped us not only with ads but making our website more modern and improving our overall marketing funnel. The quality of work has been 10 out of 10, and I’ve already referred them to lots of people. I just wish I’d found them sooner!
— Stephanie Napier, CO-Founder & CEO
Ready to make a splash? Get in touch and let’s see how we can kick some serious goals.
