The Client
The Stepz Fitness franchise was expanding to a new location in Muswellbrook and they needed to drum up interests in the local area. They were looking for a strong pre-opening campaign that would generate leads and early sign up so they could launch strong.
The Strategy
The Client came up with a value-packed offer for the first round of members. We combined this with a killer landing page, attention grabbing ads and well-crafted ad copy. We also split tested Facebook Lead Forms with web conversion ads to see which did best.
The Results
The campaign was a smashing success. It actually did so well that at first… we thought it was a glitch! But no, the campaign was flying due to choosing the right location, having a high-value offer and a properly executed and optimised advertising campaign.
591
Leads Generated
$5.20
Avg. cost per lead
250
New members
Break Even
After their first month!
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