As one of the leading Harcourts offices in all of Australia, they engaged us to re-vamp their online presence and drastically increase their local reach with advertising and content. (Note: we do not currently manage their digital marketing).
Whilst functional, their existing website was very busy with a lot of information and an outdated design. We created a minimal, user-friendly design, wrote new copy and created optimised landing pages to increase their conversions, improve advertising results, increase user session time and boost their Google rankings. Click the arrows below to see some before and after designs of particular pages.
“Hey guys — I just wanted to let you know what an unreal job you have done on the new website. Looks absolutely awesome!!”
Harcourts Solutions was already running ads, but they wanted to increase their results and also create a strategy they incorporated the rest of their marketing assets, such as their new website and social media. We took over the account and created a series of new strategies, ads, audiences and creative that drastically increased their results nearly instantly.
Increase in conversions
Lower cost per conversion
Increase in total traffic
Increase in site visitors
Avg. click through rate
Cost per click
Cost per conversion
Most property buyers browse the web for 5.5 hours every single day - but they only spend 8.4 minutes on property websites and portals. The rest of the time, they’re scrolling through social media and other websites. Using a combination of Facebook, Instagram and Google Ads we were able to give Harcourts Solutions an additional method for finding and attracting potential property buyers. They also had access to interactive reports so their agents and their vendors can wee exactly what's going on with their campaign.
Property clicks
Ad impressions
Social engagements
We didn’t just want to improve Harcourts Solutions’ digital presence, we wanted to optimise every touchpoint that clients have with their business. On top of designing their website, we also refreshed their listing presentations (including copywriting), social media tiles and created branded vendor proposals for their sales agents to impress and convert more clients.
A successful funnel involves three phases: Awareness (get in front of prospects), Consideration (engage them with your brand) and Conversion (turn prospects into leads). Most agencies try to go straight for the sale, which doesn’t work. We created a multi step funnel for a holistic approach that keeps them top-of-mind with relevant content. This allows Harcourts to reach every part of the market with the right thing, at the right time. We generated 100+ new database contacts for $2.45 per contact.
Market report written + designed
Subscriber opt-in forms created
Facebook & Instagram ads created
Marketing automations installed
Monthly newsletter designed
Website retargeting ads
You can’t launch a powerful marketing campaign without social media! Once we had setup the infrastructure (website, funnel, property campaigns etc) we re-launched their social media accounts with a new strategy and content calendar, updated visuals, new messaging, daily posting and engagement ads. Since we run Google Ads to generate leads, property campaigns to generate buyers and a marketing funnel to generate subscribers, our social strategy is purely focused on building brand awareness with value-adding content.
