case study

How we helped Ben Wakely become the #1 online agent in his area with over 12,000 Instagram followers.

 
 
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Social Media

Facebook and Instagram have been the core focus of Ben’s campaign, with a strategy that focuses on education and adding value. The content is a mixture of authoritative posts, his personal lifestyle, and beautiful properties, which positions him as an authoritative, likeable real estate expert. Combined with daily consistency, boosting posts, live streams, Instagram Stories and custom artwork, social media has grown Ben’s business and brand considerably, giving him a very strong and durable competitive advantage.

 
 

13,000

IG Followers

2,600

Facebook FAns

15,000+

Weekly Reach

 
 
 

Website

To increase Ben’s credibility and search engine discovery we created a sleek, modern website, optimised for SEO and mobile. We also used his website to generate subscribers with landing pages, and upload properties directly to his website. This way, the traffic Ben and his clients were paying for would come to him, and not online portals like realestate.com.au. This allowed Ben to ‘own’ the traffic, see more user behaviour and retarget website visitors with other advertising. Note: His current website is now the Wakely Properties website.

 
 

800+

Monthly Traffic

60%

Traffic from Social

10+

Monthly Leads

 
 
 

 

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Advertising

We create a multitude of different advertising campaigns for Ben’s brand, predominantly in boosting content to generate local awareness, direct response ads to generate subscribers and leads, and property campaigns to get in front of potential buyers. By giving Ben his own customised advertising solution he was able to not only grow his business, but provide unparalleled service to his clients.

5,000,000+

impressions

635,000+

Engagements

26,700+

Clicks

 
 
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Marketing Funnel

Our goal was to create a marketing funnel with multiple touch points, that would give prospects the right thing at the right time. In addition to Ben’s social media and content, we create a super-practical eBook and an automated follow-up sequence. As a result, we were able to generate over 1000 subscribers for his database. This campaign has concluded and is no longer running.

  • 2 x eBooks written + designed

  • Landing pages designed + set up.

  • Facebook & Instagram ads created

  • Marketing automations installed

  • Email autoresponder written + set up.

  • Email marketing and updates.

 
 
 
 
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Ready to grow?

Get in touch with our team to get started.

 
 
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