About The Client
South Coast Denture Clinic is a denture clinic on the Gold Coast that helps people replace missing teeth.
They were established over 20 years ago and recently purchased by a new owner who wanted to grow.
The Challenge
Before reaching out to us, SCDC’s brand was okay but it needed improvement. They’d also tried some basic SEO and advertising with other agencies but with average results, and they wanted something more effective.
They reached out to us to initially help with paid advertising, but after getting off to a great start, they wanted to create a more hands-on relationship so we could help grow their local clinic together.
01
Google Ads
To create a quick injection of new patients, we set up a Google ad campaign promoting their dental clinic. The key to success was the right keywords, catchy ad copy and an optimised landing pages.
02
Facebook & Instagram Ads
With paid search now humming along, we created Facebook and Instagram ads for added exposure and lead generation. By making attention grabbing and compelling ads, the leads started flowing in.
03
lead management
Lead generation is only half the battle — to grow a business you need to convert those leads. We helped install a simple CRM and lead management system along with basic sales training to boost conversions.
04
Website Refresh
With a strong foundation for lead generation, it was time to refresh the website. We created a modern design that was visually impressive, compelling to read and more optimised for conversions.
05
Search Engine Optimisation
With a fresh website and paid ads bringing in leads, we launched an SEO campaign to invest in the future of the clinic and generate organic leads, focused on local keywords to target people in the nearby area.
06
Social Media & Email
The missing piece in a complete marketing strategy was social media for brand awareness and email marketing for nurturing their community. We installed a basic system to round out their online presence.
The Results
On top of generating revenue and refreshing their brand, we also helped improve their internal operations. With our help, SCDC was able to create a consistent flow of new business whilst also freeing up their time to focus on what they do best. We still provide support to this day and are very proud to be part of them team.