About The Client
Aurora Realty Brisbane is leading property management agency in Bulimba. With a strong team and an impressive track record of helping landlords maximise their portfolios, they needed a social media presence that would match their expertise.
The Challenge
Before reaching out to us, Aurora Realty had a social media presence but it wasn’t as good as it could be. They wanted to create a social media strategy that would build their brand awareness and build market share in their local area.
They also wanted to generate more leads with Google advertising, with a website refresh to go along with it. They reached out to us to make it all happen!
01
Content Creation
We created a content calendar and a range of graphic design templates to elevate their online presence. We then gave them 1-on-1 training on how to record videos and capture interesting content.
02
Social Media Marketing
With the designs and content ready, we shared weekly posts on their social media profiles, using a variety of different content. We also sponsored 2 x posts per week to increase their reach and engagement.
03
Website Tidy Up
Before running any Google Ads, we tidied up the website to make it more compelling, easier to navigate and better optimised for conversions. We also created suburb profiles for content marketing.
04
Google Ads
Now with the website ready, we created a Google ads campaign to generate investor and landlord leads. During this time they also opened up a second location in the Bayside which we promoted as well.
05
Blog & Newsletter
Before hiring us, the client was paying a substantial amount for a monthly blog and newsletter. We helped drastically cut down this cost whilst also improving quality and taking most of the work off their hands.
06
Marketing mAterial
We also helped design a range of marketing assets including their property management proposal documents, bus stops, brochures and other marketing material to improve their brand professionalism.
The Results
On top of elevating their online presence and building their brand awareness, one of the biggest differences we’ve made is saving them time. By taking a lot of the marketing off their hands, they have the space to focus on what they do best. They can function at a higher level knowing we’re here to help with whatever they need!
3,380
total SOcial
followers
33,000
Avg. monthly
social impressions
81%
12 month increase
In Social Followers
10+
hours saved
Per week
“An absolute delight”
Our experience dealing with Mastered Marketing has been an absolute delight. They have been a massive help to our team at Aurora Realty Brisbane and have played a huge role in building our brand (and making our lives easier!)
Their quality of work is sensational, they are incredibly fast to get back to you, and they just seem to be able to handle anything you throw at them. They really are experts with all things marketing from social media and ads, to websites, copywriting and strategy.
They're proactive (something we value as property managers ourselves) and can just take things off our hands so we can focus on the business which is invaluable.
We've already referred them to our network and would gladly recommend them to anyone looking to improve their marketing with an efficient team.
Jo Slack, General Manager
