Google AdsAug 25-Aug 26
| Campaign | Bookings | Cost per booking |
|---|---|---|
| MM | Search | Gen Acu | Trial #1 | Sydney | 179 | $47.87 |
| MM | Search | Sydney | Branded | 34 | $9.65 |
| All campaigns | 213 | $41.77 |
All case studies
Village Remedies
362 new patients, and enough growth to open in Hobart.
Village Remedies run acupuncture and Chinese medicine across Sydney. Twelve months of campaigns brought in 362 new patients, and paid for a whole new location.
- 362 New patient bookings Aug 2025 to Aug 2026
- $54.29 Average cost per booking Google and Meta combined
- $41.77 Cost per booking on Google Search, both campaigns
The Client
Acupuncture for pain relief.
An acupuncture and Chinese medicine practice running out of Balmain, Sydney CBD and Bondi. Distal, electro and motor-point acupuncture, herbal medicine, dry needling, plus an infrared sauna and ice bath.
Everything below is the Sydney clinics. Hobart opened off the back of this and is only a few weeks old, so its numbers say nothing useful yet. We have left them out rather than average them in.
Google search does the work, with branded search cleaning up behind it. Meta carries the rest.
The Numbers
Confirmed bookings, not clicks.
Every figure below is a confirmed appointment, straight out of the ad accounts. Not impressions, not clicks, not enquiries.
Google AdsAug 25-Aug 26
Meta AdsAug 25-Aug 26
| Campaign | Bookings | Cost per booking |
|---|---|---|
| MM | Acupuncture | Sydney & Balmain | 149 | $72.19 |
Both platforms together
362 bookings on $19,653 of ad spend, at $54.29 each.
Branded search at $9.65 is people already looking for Village Remedies. Generic acupuncture search at $47.87 is patients who had never heard of them. Both matter, and we report them apart so it is clear which is which.
Confirmed bookings only, August 2025 to August 2026, Sydney clinics. Campaigns in the account that we do not run are excluded.
The team are amazing. Our bookings have never been better and our marketing costs lower. We now have 3 clinics, can’t recommend enough!
Brendan
Acupuncturist, Village Remedies
