Vikasati
Vikasati
How we helped Vikasati generate over 5,000 new customers, a 175% return on ad spend and open a second location within 18 months.
- 5,000+ New customers
- $29 Avg. cost per customer
- 175% Avg. return on ad spend
- Page 1 For 20+ keywords
The Client
About Vikasati.
Vikasati is a bath house and wellness sanctuary in Red Hill offering ice baths, saunas, magnesium spas and a gym. Their mission is to inspire people to move their body, restore their mind and find a sense of belonging.
Vikasati had an outstanding product and a great team, but not enough people knew about them. They had tried ads before with mixed results, and wanted a campaign that would actually be profitable rather than buying customers at any price.
What We Did
How we got there.
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01
The buyer journey
They offered a gym as well as the sanctuary, and it wasn't clear which way a visitor should go. We rewrote the messaging, designed new landing pages, made the pricing clear and pointed everything at a single call to action.
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02
Remove friction
Checkout meant picking from a list and reading through terms. We cut it to a single product, moved the terms to a link and stripped the form back.
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03
Social ads
With the funnel tightened, we wrote the ads and designed the visuals. New customers came in so quickly we thought it was a glitch.
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04
Search and expansion
We added Google Ads and SEO, then helped launch their second bath house on the Gold Coast, generating over 2,000 subscribers before the doors opened.
The Result
What it added up to.
Once the funnel was tightened, new customers came in so quickly we thought it was a glitch. Facebook and Instagram carried the launch, then Google Ads and SEO widened the search presence and a content plan lifted them onto page 1 for more than twenty keywords.
Off the back of Brisbane they opened a second bath house on the Gold Coast. We ran the launch plan and generated over 2,000 subscribers before the doors opened. They are on three locations today.
From the get go Mitch and the team have been amazing to us. They have gone above and beyond and the results we are achieving through Facebook and Instagram ads is outstanding. Thanks again team!
Ben Murphy
Owner, Vikasati
