Google Ads21 Jul-7 Oct 2026
| Campaign | Bookings | Cost per booking |
|---|---|---|
| MM | Search | Osteo | Brand | 71 | $3.08 |
| MM | Search | Osteo | General | 15 | $124.09 |
| MM | PMax | Osteo | 6 | $57.84 |
| All campaigns | 92 | $26.16 |
All case studies
Sunshine Health Osteopathy
147 new patient bookings in under three months, at $34.25 each.
We rebuilt the Sunshine Health Osteopathy website, then ran Google Ads and Meta on top of it with SEO working alongside. 147 confirmed bookings from 21 July to 7 October.
- 147 New patient bookings 21 Jul to 7 Oct 2026
- $34.25 Average cost per booking Google and Meta combined
- 92 Bookings from Google $26.16 each
- 55 Bookings from Meta $47.79 each
The Client
A hands-on clinic with the reviews to back it up.
An osteopathic clinic on Devonshire Road in Sunshine, treating back, neck, shoulder and sports injuries with hands-on care from the first visit, plus dry needling, cupping and shockwave therapy.
They already had over 110 Google reviews at a 5.0 average. What they did not have was a website and ad campaigns built to turn that reputation into booked appointments.
We rebuilt the website first, then ran Google Ads and Meta on top of it, with SEO running alongside. Bookings come through their Cliniko booking page and every one below is a confirmed appointment.
The Numbers
Confirmed bookings, not clicks.
Every figure below is a confirmed appointment, straight out of the ad accounts. Not impressions, not clicks, not enquiries.
Google Ads21 Jul-7 Oct 2026
Meta Ads21 Jul-7 Oct 2026
| Campaign | Bookings | Cost per booking |
|---|---|---|
| MM | Conv | Osteo | 55 | $47.79 |
Both platforms together
147 bookings on $5,035 of ad spend, at $34.25 each.
