Meta AdsAug 25-Aug 26
| Campaign | Bookings | Cost per booking |
|---|---|---|
| MM | Conversions | Chiro | 154 | $45.66 |
All case studies
Summit Chiropractic
Twelve months in, and all three clinics are booked out.
Summit Chiropractic run three clinics across regional Victoria. One Meta campaign brought in 154 new patients over the year, and their organic traffic doubled alongside it.
- 154 New patient bookings Aug 2025 to Aug 2026
- $45.66 Cost per booking Meta Ads
- +103% Organic traffic Jan-Mar vs May-Jul 2026
The Client
Lasting relief, not endless visits.
A chiropractic practice based in Newtown, Geelong, with clinics in North Ballarat and Ocean Grove. Hands-on from the first session, and a mix of chiro, myotherapy and rehab rather than crack-and-go.
Summit run their own branded search campaign alongside ours, so their Google account mixes their work with ours. Rather than take credit for both, everything below is Meta only. Every booking came from a campaign we built.
On the organic side, the six months to July 2026 doubled their traffic from search. Organic sessions were up 103% comparing January to March against May to July.
The Numbers
Confirmed bookings, not clicks.
Every figure below is a confirmed appointment, straight out of the ad account. Not impressions, not clicks, not enquiries.
Meta AdsAug 25-Aug 26
Meta Ads
$7,031 of Meta spend behind that campaign.
Summit’s own branded search campaign is not counted here. It books well and costs almost nothing, but it is their work, not ours.
Confirmed bookings only, August 2025 to August 2026. Meta Ads only.
