Heidelberg Osteopaths

Multiple record-breaking months, one after another.

Heidelberg Osteopaths came to us in September 2025. Five months later they had booked 558 new patients, most of them straight off Google search.

Discipline: Osteopathy & Remedial Massage
Location: Heidelberg, VIC

558 New patient bookings March to July 2026
$38.10 Average cost per booking Google and Meta combined
$23.69 Cost per booking on search Their best campaign

An osteopath treating a patient at Heidelberg Osteopaths

The Client

Pain-free living, not endless visits.

An osteopathy and remedial massage clinic on Bell Street in Heidelberg Heights. The promise is treatment that starts in the first session and addresses the root cause, with gym access on site for the exercises that hold the result in place.

When they came to us in September 2025 the brief was volume at a price that worked. Bookings under $60 each, consistently, without the clinic having to chase them.

Google search does most of the heavy lifting. Meta fills in around it and carries remedial massage, which search volume alone will not.

The Numbers

Confirmed bookings, not clicks.

Every figure below is a confirmed appointment, straight out of the ad accounts. Not impressions, not clicks, not enquiries.

Google AdsMar-Jul 2026

Campaign	Bookings	Cost per booking
MM \| Search \| Osteo	289	$23.69
MM \| PMax \| Osteo	13	$26.30
MM \| Search \| Osteo \| Brands	14	$13.18
All campaigns	316	$23.33

Meta AdsMar-Jul 2026

Campaign	Bookings	Cost per booking
MM \| Bookings \| Osteo	221	$57.38
MM \| Bookings \| Remedial	21	$57.33
All campaigns	242	$57.37

Both platforms together 558 bookings on $21,253 of ad spend, at $38.10 each.

A well-built search campaign in a suburb with real demand is still the cheapest booking you can buy. That is the whole reason the average sits where it does.

Confirmed bookings only, March to July 2026.

They have been amazing for my clinic. They drastically increased the amount of new patients we have coming in, couldn’t be happier!

Andrew

Osteopath, Heidelberg Osteopaths

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Multiple record-breaking months, one after another.

Pain-free living, not endless visits.

Confirmed bookings, not clicks.

Let’s do the same foryour clinic.

Let’s do the same for
your clinic.