Google AdsJan-Jul 2026
| Service line | Bookings | Cost per booking |
|---|---|---|
| Gladesville | Podiatry | 331 | $36.47 |
| Gladesville | Chiro | 120 | $47.57 |
| Gladesville | Physio | 104 | $45.79 |
| All campaigns | 555 | $40.60 |
All case studies
Gladesville Healthcare
From burned by an agency to explosive growth.
Gladesville Healthcare came to us in November 2025 after a rough run with someone else. Seven months later they had 822 new patients through the door, and they have not looked back since.
- 822 New patient bookings January to July 2026
- $46.93 Average cost per booking Google and Meta combined
- $36.47 Cost per booking on podiatry Their best service line
The Client
Everything under one roof.
A multi-disciplinary clinic on Morrison Road: physio, chiro, podiatry, remedial massage, occupational therapy and exercise physiology, all in the one building.
They came to us in November 2025 having been through an agency that did not deliver. The brief was to prove it could work, quickly, and to be able to see exactly which service line every booking came from.
So we built it split by service line rather than one campaign for the clinic. Podiatry, chiro and physio each get their own search and Performance Max, which is why the table below reads the way it does.
The Numbers
Confirmed bookings, not clicks.
Every figure below is a confirmed appointment, straight out of the ad accounts. Not impressions, not clicks, not enquiries.
Google AdsJan-Jul 2026
Meta AdsJan-Jul 2026
| Campaign | Bookings | Cost per booking |
|---|---|---|
| MM | Conversions | Physio | 218 | $60.07 |
| MM | Conversions | Chiro | 42 | $59.79 |
| MM | Conversions | Podiatry | 7 | $62.71 |
| All campaigns | 267 | $60.10 |
Both platforms together
822 bookings on $38,587 of ad spend, at $46.93 each.
Podiatry is the standout at $36.47. Splitting by service line is what makes that visible, and what lets us put the budget where it actually works.
Confirmed bookings only, January to July 2026. Google runs six campaigns, two per service line, shown here as one row per line.
Incredible to work with, I can’t recommend highly enough. In a few weeks, they’ve restored our faith that a good marketing team does work!
Marcus Drivas
Owner & Chiro, Gladesville Healthcare
