Google AdsMar-Jul 2026
| Clinic account | Bookings | Cost per booking |
|---|---|---|
| Elite HP | Toowong | 118 | $33.44 |
| Elite HP | Bowen Hills | 97 | $56.16 |
| Elite HP | Coorparoo | 43 | $86.03 |
| All accounts | 258 | $50.75 |
All case studies
Elite Health & Performance
1,000+ new patients and two new clinics, with more to come.
How we helped Elite Health & Performance generate over 1,000 new patients, open two new clinics and keep all three booked with Google Ads, Meta and SEO.
- 1,000+ New patient bookings Since January 2024
- $54.16 Average cost per booking Google and Meta combined
- 3 Clinics, up from one Since January 2024
- 4.8x Organic traffic Aug 2024 to Jul 2026
The Client
A Brisbane practice with room to grow.
A physio and chiro practice run by Creagh and Briellen. When they came to us it was one clinic in Bowen Hills, with good practitioners, good reviews and no reliable way of getting new patients through the door.
Creagh had worked with agencies before and none of it turned into growth. The clinic did not need more traffic, it needed booked appointments at a cost that stacked up against what a patient is worth. And the goal was never one busy clinic, it was a setup that could be dropped into a new suburb and work there too.
Today it is three. Toowong and Coorparoo both opened off the back of the same playbook.
What We Did
The six-step playbook.
The same sequence we run for every clinic, then repeat in each new location.
-
01
A website built to book
We rebuilt the site around one job: getting somebody from a Google search to a confirmed appointment in as few clicks as possible. Everything that did not help that got cut.
-
02
Google Ads on the right searches
Search and Performance Max, split by service and by clinic, so each location competes in its own suburb instead of bidding against the other two.
-
03
SEO running from day one
Ads bring patients today, organic brings them in twelve months and keeps bringing them after you stop paying. We started both at the same time rather than waiting until ads were "sorted".
-
04
Meta ads filling the diary
Google catches the people already looking for a physio. Meta gets in front of the ones who are not searching yet, and it brings in a big share of the bookings. We ran it alongside Google from early on, and later used the same platform to recruit when the diary got busier than the team could handle.
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05
Automation behind the booking
Enquiries, reminders and follow-ups handled automatically, so nothing sat in an inbox over the weekend waiting for a receptionist to notice it.
-
06
Then we did it again
With the first clinic humming, the whole setup was cloned into Toowong, then Coorparoo. Three clinics, one system, no starting from scratch.
The Numbers
Confirmed bookings, not clicks.
Every figure below is a confirmed appointment, straight out of the ad accounts. Not impressions, not clicks, not enquiries.
Google AdsMar-Jul 2026
Meta AdsMar-Jul 2026
| Campaign | Bookings | Cost per booking |
|---|---|---|
| MM | Cliniko Bookings | BH | 330 | $55.11 |
| MM | Cliniko Bookings | TW | 151 | $57.88 |
| MM | Cliniko Bookings | COOP | 35 | $54.32 |
| All campaigns | 516 | $55.87 |
Both platforms together
774 bookings on $41,921 of ad spend, at $54.16 each.
Coorparoo is the newest clinic, which is why its cost per booking sits higher. We report it anyway.
Confirmed bookings only, March to July 2026.
Organic Search
Traffic that keeps compounding.
Ads stop the day you stop paying for them. Organic does not. Elite HP went from 3,074 sessions a month in August 2024 to 14,839 in July 2026, which is 4.8 times the traffic, none of it bought.
Swipe the chart sideways to see the full 24 months.
See the figures
| Month | Organic sessions |
|---|
An absolute dream. I’ve worked with other agencies and the difference is night and day. They are the best, I wouldn’t go with anyone else!
Creagh
Owner, Elite HP, Elite Health & Performance
