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Club Bunker

Club Bunker

How we helped Club Bunker generate 1,500+ leads, 4,000+ Instagram followers, rank on page 1 of Google for four separate keywords and become one of the leading gyms in Newstead in 12 months.

Sector
Gym
Location
Newstead, Brisbane
  • Page 1 For 4 keywords
  • 3,000+ Monthly traffic
  • 80+ Monthly leads
  • 4,000+ Instagram followers

The Client

About Club Bunker.

Chris and Dale went out on their own with a huge 800sqm gym in the heart of Newstead, one of the most competitive suburbs for gyms in Brisbane. They understood their customer inside out, and our job was to translate that into the marketing. We worked with them from ground zero and still manage their marketing today.

To stand out in a saturated landscape we needed a strategy that would pull members into a brand new gym. There are ten-plus other gyms in the area. So we asked one question: what would make someone come here, and not somewhere else?

What We Did

How we got there.

  1. 01

    The bad

    We listed everything people hate about gyms. Long-term contracts, expensive joining fees, broken or screeching equipment, bad music, bad vibes, staff who never talk to you.

  2. 02

    The good

    Then everything that would make someone say “OMG finally”. New equipment, no join fees, a cafe and supplement store, dog friendly, friendly staff who knew your name, an on-site physio.

  3. 03

    The brand

    We turned that into compelling messaging, then built a fresh, exciting brand in line with the young, active demographic who live in the area.

  4. 04

    The website

    A site that matched the brand, with the selling points made obvious and a three-day trial to make it easy to try. Then we optimised it hard for search.

The Result

What it added up to.

Facebook and Instagram carried the launch. Content that was actually worth watching, heavy on Stories and animation, aimed at the young, active crowd who live in the area. It gave Club Bunker their own social and design team, and the following built fast.

Two ad campaigns ran alongside it: sponsored content for awareness, and lead generation for new members. We opened with an interactive Messenger bot that drove over 800 leads. When Facebook changed the rules on bots we moved the budget across to Google Search, which brings in leads every week and is now the most profitable channel of the lot.

  • 1,500+ Leads generated
  • $7.75 Avg. cost per lead
  • 5,000+ Website clicks
  • 8,000+ Weekly reach
  • 900+ Weekly engagements
  • 950+ Facebook fans

Let’s see what’s possible.

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