A Plus Physio

Booked out by month two, so they hired three more.

A Plus Physio had space to fill when we started in December 2025. Two months later they were booked out, so they hired three more practitioners and we kept the campaigns running to fill them.

Discipline: Physiotherapy & Scoliosis
Location: Rochedale, QLD

116 New patient bookings Dec 2025 to Apr 2026
$60.74 Average cost per booking Google and Meta combined
3 New practitioners hired To keep up with demand

A physiotherapist talking a patient through a scoliosis assessment at A Plus Physio

The Client

A clinic with space to fill.

A physio, chiro and myotherapy clinic in Rochedale with a dedicated scoliosis program, and a HumanTrak movement camera that measures joint angles, balance and left-versus-right that most clinics nearby do not have.

They did a lot of research before picking an agency, and what they wanted was simple: more of the right patients, at a cost that did not eat the value of a new patient. Not brand awareness, not impressions.

Two months in they were booked out. They hired three more practitioners, and the campaigns kept running to fill the new capacity.

The Numbers

Confirmed bookings, not clicks.

Every figure below is a confirmed appointment, straight out of the ad accounts. Not impressions, not clicks, not enquiries.

Google AdsDec 25-Apr 26

Campaign	Bookings	Cost per booking
MM \| PMax \| Physio	36	$45.04
MM \| Search \| Physio	13	$59.17
All campaigns	49	$54.04

Meta AdsDec 25-Apr 26

Campaign	Bookings	Cost per booking
MM \| Conversions \| Physio	56	$65.93
MM \| Conversions \| Chiro	11	$64.09
All campaigns	67	$65.63

Both platforms together 116 bookings on $7,045 of ad spend, at $60.74 each.

$60.74 sits a little over the $60 we aim for. Getting booked out does that: less availability means each booking costs more to win. It is a good problem, and the answer is more practitioners, which is exactly what happened.

Confirmed bookings only, December 2025 to April 2026. Campaigns that spent but booked nobody are not listed as rows, though their spend still sits in the totals.

Exceptional support and fantastic results. I did a lot of research and they definitely stood out, as have the results they’ve brought to our clinic.

Austin

Physiotherapist, A Plus Physio

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Booked out by month two, so they hired three more.

A clinic with space to fill.

Confirmed bookings, not clicks.

Let’s do the same foryour clinic.

Let’s do the same for
your clinic.