How to Increase Instagram Followers & Engagement

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One of the biggest challenges with social media is figuring out how to get more engagement. You're putting all this effort into creating content, and you want more peeps to see it! If you're getting less activity than you'd like, here's how to increase your Instagram followers and engagement. 

1. Post good content.

First and foremost - you need to post good sh*t. Otherwise you're just boring and even with all the marketing in the world if your content is no good they won't stick around. 

2. Be consistent.

The only thing worse than having no account is having a dead account. It looks like you actively don’t care about your business, so make sure you’re posting consistently.

To keep it simple, just do one post a day!  This will get you in the habit of posting, and will force you to come up with creative ideas. If you want to schedule posts in advance, check out Buffer (it’s free). 

3. Use the right hashtags.

Hashtags are hugely important for getting discovered on Instagram, and you want to make sure you're using the right ones.

Find ones that aren't ridiculously huge (like #food or #business) and try to use ones with 30,000 - 50,000 tags. That way it's more specific. Also, post these in the comments, not the caption (otherwise you look spammy) 

4. Engage with other people.

This is a two way street y'all - you want more followers and engagement, you need to follow and engage with other people!

Each day, like and leave a comment on 5 posts in your feed. Then search for relevant locations or hashtags e.g. you search for 'Bulimba' to find potential customers.

Like, follow and comment on 10 of those posts. Finally, go to similar pages and follow 60 of their followers. This should only take you 5-10 mins total each day! 

5. Post at the right times.

To give yourself the best chance of engagement, post at the best time of the day. When is the best? Well, that depends on your audience. Think about your customer. When are they on their phones the most

For some practicality, the most common times are 8:00 am (people on the way to work), 12:00 noon (lunchtime) and 5:30 pm (after work).  

6. Be more active on Instagram Stories.

I love Instagram stories. Along with Facebook Live, this is where I am most active.

Social media these days is about being personal, not having an unrealistic ‘glossy’ type marketing like you’d expect to see from an Audi advertisement.

Instagram Stories are a great place for you to be casual. Whenever you have an idea that you think your audience might love, throw it up. It’s like a digital notepad! 

With these 6 tips you'll see your Instagram improve. Don't expect the world to magically discover you - you need to put in a bit of extra effort! Do these things and you're on your way. If you've got questions, just contact me here and I look forward to hearing from you!

MITCH HILLS @mitchills