Five TEDx Marketing Talks To Help Grow Your Business
TEDx Talks are all about discussing ideas worth spreading, and in these marketing talks we get to learn from the best. These will make you think... How many different ways can you provide value? Why do you do what you do? Here are some thought-provoking talks that will offer some insight into what you can add to your business.
Malcolm Gladwell: Choice, happiness and spaghetti sauce.
"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.
Sheena Iyengar: How to make choosing easier.
We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
Seth Godin: How to get your ideas to spread.
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
David Carson: Design and discovery.
Great design is a never-ending journey of discovery — for which it helps to pack a healthy sense of humor. Sociologist and surfer-turned-designer David Carson walks through a gorgeous (and often quite funny) slide deck of his work and found images.
Seth Godin: The tribes we lead.
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.