80/20 Social: How to Get the MAXIMUM Results for MINIMUM Effort
Ola! It’s Mitch here, and today I’m going to make social media incredibly simple and show you my 80/20 marketing formula. This will help you get the maximum result for the minimum input, and get great social media results for literally minutes a day. 80/20 is about focusing on the 20% of tasks that make up for 80% of your results. So how does this apply to social media? Let’s take a look.
Social media is so important and everybody knows that they should do it, but it can get overwhelming. And when you sit down at the end of the day, you don’t want to be thinking, “Oh, now I have to post on my account”, then you put something that’s not great just to be ‘active’.
There are a few quick tips I want to show you that after doing so much social media and doing so many Facebook ads and creating content, I’ve created a formula that is going to be all that you need to get a lot of results for minimum effort.
Step One: Choose the 1-3 topics your audience wants to know the MOST.
The first step is you want to identify the 1-3 topics that your target audience wants to know about the most. So rather than talking about everything in your industry, what are the 1-3 things your audience wants more than anything else?
They are going to be your core topics. So for example, if you’re a real estate agent, the main things homeowners want to know about could be how to sell for the best price, how to add value to their property and how to buy. You could create content just on those three topics!
What are the 1-3 things that your audience wants more than anything else?
Step Two: Shoot 1 Video a Fortnight
The second step is to shoot a video, talking about one of the topics you just picked out from step one. Whether it’s a live stream or a 60 second video, it doesn’t matter just do whatever works for you.
So for example if one of your topics is how to add value to a home, you might do a quick video about the top five things that are going to make the biggest difference to your home. Or, the most expensive mistake that people make when they’re renovating. As long as it’s something your audience genuinely wants and finds value in, the topic doesn’t really matter.
All you have to do is shoot a new video once a fortnight (once a week is better if you can, but no biggie). For consistency, do it on the same day of the week (like every second Wednesday).
Step Three: Always Have One Engagement Facebook Ad Running.
Equipped with your video, now you want to have one ad always running that’s promoting your video to your target audience (don’t worry – it’s super easy).
Go to the Facebook Ads Manager, create a new campaign for Post Engagement, add your audience (age / location / interests etc.) select an existing post, and choose your most recent video.
This way you don’t have to keep putting out new content daily, but your video is still getting out into the feeds of targeted people who might be interested in your business, with un-intrusive content that genuinely helps them. Something your competition isn’t doing!
You’re getting in their faces, you’re getting in the feeds and you’re establishing yourself as an authority. That’s exactly what you want! So always have one engagement ad running. You can also run some more ads to your blog or maybe a lead magnet, but that’s for another day. If you want to learn more about this, check out ‘Facebook Ads for Small Business Made Incredibly Simple’ on the button below.
Step Four: Run Like & Share Competitions
Like and share competitions are the bomb if you want to get reach in your local market.
Do one of these once a month (or once a quarter if you’re super lazy) and give away something worth at least $100 or more (otherwise it’s not attractive enough to get a lot of buzz). You can do holiday themed giveaways (like a Christmas hamper), events (like Melbourne Cup), trends or even just a $100 voucher.
Either make the terms ‘like and share this post to enter’ or ‘comment with _______ to enter’. These competitions go off, spend $50 on it with Facebook ads and you’re going to reach 5000+ people for barely any money because they get shared so much, the organic reach goes off the charts.
Note - Ask them to do 1 to 2 things MAX. I’ve seen people tell fans to like, share, comment, tag 3 friends and answer a survey. That’s too much! Either do like and share, or leave a creative comment.
Keep your competitions simple. Only ask them to do 1 or 2 things max.
'Like & share' is always good.
Step Five: Repurpose Your Content
If you have a blog or a website, repurpose your video content into other platforms. For example you can transcribe your audio and turn it into a blog article, take out pieces of that and turn them into Instagram quotes, create a long-form Facebook status… squeeze as much as you can out of your content.
So rather than thinking “how am I going to create so much new content all the time?!” just repurpose it and recycle it. If you’re doing two videos a month, that’s like 15-20 posts you can make out of that alone and just rotate it! For more on this check out “How to Turn 1 Piece of Content in 10+ Epic Posts” below.
Step Six: Use a Pre-Set Content Planner
The second last thing is using pre-set content planner. Meaning, you have a content planner where every Monday you do X, every Tuesday you do Y, every Wednesday you do Z.
Use a simple formula and just leave it! When you review your planner just pick out the topic so you don’t have to think what you’re going to post that day. Ideally you should sit down and plan content 2 - 4 weeks ahead in advance, and schedule it with a tool like Buffer to make your life even easier.
Tell you what - to make the process even easier, click the button below for our content calendar and you can have it for for free, including instructions on how to use it. Seriously - I don’t know how much easier I can make this (haha).
Bonus: Post On the Go
And the last thing is posting on the go. For example, when I meet clients we discuss all sorts of stuff and I answer a lot of their questions. When I leave the meeting, I can share those answers in either an Instagram Story or a Facebook Livestream on the way back to the office.
Think of it as documenting VS creating. What’s going on during the day that you can post about? What are you working on? What are your customers asking you? What are you thinking about? Chuck it up on an Instagram story or a Facebook status!
It helps you post consistently if you do it in the moment, because if think “I’ll do that later” you’ll forget and it will never happen. So if you want to keep the content fresh and consistent, just start broadcasting what you’re already doing.
That’s the 80/20 formula! If you follow this you will get great results and it will take you literally minutes a day, maybe even less if you do a few things all at once! If you’ve got any questions feel free to reach out any time, and if you’d like a hand with your social media just click that button below.
Mitch Hills @masteredmarketing