If your ad campaign isn’t performing, don’t freak out. It’s normal! You just need to figure out which step isn’t working, then fix it.

The good news is, there are only a few things that could be going on. Use this cheat sheet to troubleshoot your ads.

Not Clicking Your Ad

• Check for any ad errors.

• Make sure the ad copy speaks to the customer.

• Enhance ad visuals/run more tests.

• Make the offer more attractive/unique. 

• Optimise targeting/audience. 

Not Opting Into Your Website Or Form

• Check the landing page matches your ads. 

• Improve landing page design/copy. 

• Add more social proof. 

• Reduce form questions. 

• Use multiple choice (vs text fields)

Not Connecting With Leads

• Contact leads faster (CRITICAL!)

• Call from a mobile (not landline). 

• Use more methods (call, SMS, email etc)

Not Converting Leads

• Improve phone skills.

• Make your sales material more impressive.  

• Follow up more often. 

• Edit offer/messaging/form if it’s attracting low quality leads.

• Change targeting if leads are irrelevant.

Which part stood out most to you? That’s likely where you need to spend your time!

If you want help scaling your business with profitable advertising, get in touch to speak with our team.